collage of images of packacing, brown and neutral colored. Home Fragrances and cardboard packaging

Branding and Identity

From Idea to Identity

Have an idea but not sure how to express it? This class helps you clarify your brand vision before you start designing logos, writing taglines, or building a website.

In this class, you’ll create a personalized brand inspiration board that reflects your style, values, and audience. We’ll explore color palettes, imagery, fonts, and tone of voice so that by the end, you’ll have a clear visual and emotional guide to inform your branding decisions—one that feels consistent and intentional.

Why Are Inspiration Boards Important

  • Clarify your vision and positioning

  • Communicate with clarity and confidence

  • Provide direction for designers, writers, and collaborators

  • Save time, resources, and effort by reducing guesswork

What You'll Learn

  • How to create a focused brand inspiration board that reflects your vision

  • How to spot patterns in your aesthetic and values

  • How to translate your brand’s essence into a visual and verbal language—color, imagery, typography, tone

  • How to use simple digital tools to express your ideas clearly (no design experience needed!)

  • How to communicate your brand vision to collaborators, designers, or clients

Course Curriculum

Session 1: Kickoff + Collect
Get grounded in your idea, find your focus, and begin building your visual library.

Session 2: Focus + Filter | Shape + Share
Uncover patterns, themes, and the story behind your image set. Curate and complete your board, identify your visual voice. Walk away with a clear visual plan that reflects you and your next steps.

This Class Is for You If…

  • You’re launching a business, side project, product, or personal brand

  • You’re pivoting an existing brand and want to clarify your new direction

  • You’re tired of collecting scattered inspiration and want a cohesive foundation

  • You want guidance, structure, and community as you shape your brand

Requirements

  • Comfort using a computer, since this is a fully digital, interactive Zoom class.

  • Access to a device with internet, a browser, and basic image tools (I will guide you!) -Utilizing Canva, Pinterest, and Cosmos -all FREE!

  • One image downloaded to your computer before class that inspires you (anything—a color, image, mood, product, or texture)

  • Willingness to show up, share, and explore with an open mind

Collage of various artistic and decorative objects including a glass vase with bubbles, a golden cylindrical object, a pink ceramic vase, a marble sphere on a stand, a group of white ceramic vases, and abstract pastel-colored shapes. A handwritten note labeled "Materials" is pinned at the top.
Collage of packaging and product design elements, including color swatches, glassware, boxes, and labels, on a beige background with partial tape and pin details, featuring handwritten notes labeled "Packaging" and "logo."
Collage of nature-themed images including coconut slices, a water splash, greenery, a caterpillar, ocean waves, mushrooms, and a color palette with blues, greens, black, and white, on a blue image board.

This is a live, interactive Zoom class led by a design expert with 15 years of experience. It’s not self-paced, not a digital download, and definitely not an eBook. You’ll get guidance, feedback, and support as you bring your ideas to life—together, in real time.

There will be homework between sessions—and it matters! If you skip it, it’s like trying to design your brand without knowing what it stands for. I’m here to guide you, but you’ve got to bring your vision and ideas to the table.

My favorite part is seeing each person’s project take shape—watching the idea build, shift, and become something real and personal.

“This class was spectacular!! Through each session, I felt supported in my vision while still receiving direction and helpful feedback. It has been really motivating to me as a jumping off point for the creative projects I've been noodling around in my head. Annie’s dedication and expertise has been instrumental in helping me to materialize my vision."

-Emily K.