Branding and Identity
From Idea to Identity
Have an idea but not sure how to express it? This class helps you clarify your brand vision before you start designing logos, writing taglines, or building a website.
In this class, you’ll create a personalized brand inspiration board that reflects your style, values, and audience. We’ll explore color palettes, imagery, fonts, and tone of voice so that by the end, you’ll have a clear visual and emotional guide to inform your branding decisions—one that feels consistent and intentional.
Why Are Inspiration Boards Important
Clarify your vision and positioning
Communicate with clarity and confidence
Provide direction for designers, writers, and collaborators
Save time, resources, and effort by reducing guesswork
What You'll Learn
How to create a focused brand inspiration board that reflects your vision
How to spot patterns in your aesthetic and values
How to translate your brand’s essence into a visual and verbal language—color, imagery, typography, tone
How to use simple digital tools to express your ideas clearly (no design experience needed!)
How to communicate your brand vision to collaborators, designers, or clients
3-Week Course Curriculum
Week 1: Kickoff + Collect
Clarify your brand’s core idea and audience, collect inspiration, and begin building your visual and verbal library.
Week 2: Focus + Filter
Identify patterns and themes in your collected inspiration. Define the tone, style, and story of your brand. Curate your board and refine your message.
Week 3: Shape + Share
Complete your brand board and walk away with a visual and verbal toolkit you can use to guide your branding decisions. Present your board and get feedback in a supportive setting!
This Class Is for You If…
You’re launching a business, side project, product, or personal brand
You’re pivoting an existing brand and want to clarify your new direction
You’re tired of collecting scattered inspiration and want a cohesive foundation
You want guidance, structure, and community as you shape your brand
Requirements
Comfort using a computer, since this is a fully digital, interactive Zoom class.
Access to a device with internet, a browser, and basic image tools (I will guide you!) -Utilizing Canva, Pinterest, and Cosmos -all FREE!
One image downloaded to your computer before class that inspires you (anything—a color, image, mood, product, or texture)
Willingness to show up, share, and explore with an open mind
This is a live, interactive Zoom class led by a design expert with 15 years of experience. It’s not self-paced, not a digital download, and definitely not an eBook. You’ll get guidance, feedback, and support as you bring your ideas to life—together, in real time.
There will be homework between sessions—and it matters! If you skip it, it’s like trying to design your brand without knowing what it stands for. I’m here to guide you, but you’ve got to bring your vision and ideas to the table.
My favorite part is seeing each person’s project take shape—watching the idea build, shift, and become something real and personal.
“This class was spectacular!! Through each session, I felt supported in my vision while still receiving direction and helpful feedback. It has been really motivating to me as a jumping off point for the creative projects I've been noodling around in my head. Annie’s dedication and expertise has been instrumental in helping me to materialize my vision."
-Emily K.
